October 25, 2021

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‘We Determined to Drop Our Lab Coats, Placed on Our Cactus Fits and Chase the American Dream’

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About 15 years in the past, coconut water hit the U.S. market and exploded in reputation with its purported well being advantages. Although the craze has slowed considerably lately, the drink nonetheless takes up its justifiable share of house on cabinets nationwide. However many who’ve given the beverage an opportunity share a less-than-glowing take: It doesn’t actually style good. Would most individuals drink coconut water if it weren’t a lower-calorie, much less sugary different to sports activities drinks and sodas? Most likely not. 

Courtesy of Pricklee

5 Boston-based, first-generation American mates of their twenties and thirties have been additionally united of their dislike of coconut water, they usually wished to do one thing about it. Final yr, Kun Yang (CEO), Mohammed Hassoun (COO), Jaanai Babb (CMO), Sarwang Shah (CSO) and Aakash Dheri (CFO) have been all working as pharmacists after they determined to convey a more healthy, tastier beverage to market: Pricklee Cactus Water. Because the model’s identify suggests, the key lies in a scrumptious fruit many U.S. customers could also be unfamiliar with: the prickly pear. 

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