James McKinney interviews Christina Stembel, the founding father of Farmgirl Flowers, about her expertise and why she dislikes the time period ‘feminine founder.’
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Christina Stembel’s firm, Farmgirl Flowers, has blossomed right into a booming enterprise with $32 million in income by the beginning of 2020 and almost double that to begin 2021. She’s additionally very conscious of the truth that, regardless of how profitable she turns into, some persons are going to open a enterprise interview by asking her what her favourite flower is. She understands that if she creates DIY content material, individuals will probably be tempted to view her as somebody whose solely job is to make issues look fairly.
These are just some of the explanations she dislikes the phrases “feminine founder” or “feminine entrepreneur.”
“Why is not it feminine after which male entrepreneur?” she asks rhetorically in her interview with James McKinney. “I do see it and perceive why persons are scratching off the ‘feminine,’ as a result of I’ve a heightened consciousness for, ‘Why do I’ve to be grouped into this feminine class?'”
For extra about Stembel’s story and expertise with what it is prefer to be a girl in a male-dominated area, you’ll be able to take heed to the complete podcast right here.