Paul Rabil, the co-founder of the Premier Lacrosse League (PLL), talks about how social media has been key to the expansion of the league since its inception.
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On this episode of The Playbook, Paul Rabil, the co-founder of the Premier Lacrosse League (PLL), shares his ideas on:
- How being a competitor is essential to elevating capital for your small business [1:41].
- Why he’s dedicated to getting “web new followers” and creating an entertaining product [5:54].
- The idea that social media is overtaking conventional media by way of its significance [11:31].
- How sports activities playing and reside betting has been part of the PLL’s progress [18:18].
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