April 10, 2021

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Making the Resolution to Franchise


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Opinions expressed by Entrepreneur contributors are their very own.


You will have heard that concern of the unknown is among the commonest causes individuals by no means get began on their desires. That is very true within the enterprise world. Numerous individuals have wished they may develop their enterprise or model throughout the nation or all over the world however by no means even attempt. 

In my very own expertise, many individuals have requested me what it actually appears and feels prefer to undergo the franchising course of — what’s the influence on the schedule and the enterprise? How will the staff and prospects reply?  

That is why I am excited for this four-part collection, “Franchising Your Enterprise.” I made a decision that getting a fowl’s eye view of what it appears and feels prefer to undergo the franchising course of might take away a few of the obstacles to permit nice enterprise fashions to maneuver ahead and grow to be the franchise success tales of tomorrow. 

As for whether or not any enterprise may be franchised, my customary reply is, “If it is authorized, ethical, moral and makes cash, it can probably be franchised.” After all, there are different standards, however some individuals assume that their enterprise is not adequate or completely different sufficient or is missing the “secret sauce” to grow to be a franchise system.  The reality of the matter is that this:  Your enterprise might have what it takes to grow to be the following main model. 

Again within the good outdated days, a enterprise wanted an enormous finances to franchise simply to maintain up with the advertising budgets of different massive manufacturers. Media placements had been far costlier and restricted in attain, in order that they needed to be duplicated in every market.  Tv, radio and newspapers had been the first choices, and it was powerful to interrupt into the business for smaller ideas. 

Now that digital advertising and different applied sciences have entered the image, newer and youthful ideas can enter {the marketplace} with a a lot smaller advertising finances and focused campaigns yielding higher return on funding. Your enterprise has simply as a lot potential as any of the bigger manufacturers of right now. All of them needed to begin on the identical street and onboard their first franchise proprietor identical to you’ll do. 

For this collection, I’ll concentrate on the 4 main phases of any customary franchising course of:

  1. The Resolution to Franchise 

  2. Constructing Your Franchise Alternative 

  3. Onboarding Your First Franchisees (Early Adopters) 

  4. Supporting, Scaling and Development 

Picture Credit score: The Franchise Hub

Associated: How Franchises Can (and Ought to) Entice Millennial and Gen Z Franchisees

We might be following certainly one of my purchasers who’s shifting by these phases so you may get the insiders expertise from somebody that is doing it. We may also have a corresponding podcast for every section so you possibly can hear from him as properly. 

Introducing Mike Hutzel, founder and CEO of EagleONE. Hutzel has constructed a tremendous enterprise through the years that provides small, mid-sized and Fortune 500 purchasers and authorities companies advertising, buyer expertise and name middle assist. He’s now franchising his enterprise mannequin so he can align with operators in different markets. 

Among the finest points of the franchising mannequin is the truth that it allows a terrific enterprise mannequin to develop in new markets. It places “boots on the bottom” to signify the model like no different enterprise mannequin. And we start with making the choice to franchise your small business. After I requested Hutzel about taking that leap, he identified that their enterprise was rising throughout the pandemic and so they noticed many just lately unemployed individuals searching for their subsequent profession alternative.  The EagleONE recession/pandemic-resistant mannequin is an ideal answer, in order that they determined now was the time to develop. 

One of many vital components when making the choice to franchise EagleONE was to completely consider either side of the chance first. It was crucial to Hutzel and his crew to create a win-win alternative. They needed to make sure that if individuals are going to put money into an EagleONE franchise, that they’re arming franchise house owners with the whole lot they should succeed. 

I identified the truth that beginning a franchise is beginning a complete new enterprise. I requested him to inform us about the advantages of franchising that struck him and his crew that made him need to begin a complete new franchise enterprise. His crew realized that they needed to look within the mirror and replicate and get enlightened for every particular person’s function, constructing much more camaraderie. These advantages made them stronger as they prepare to coach and assist their franchisees. 

Hutzel additionally commented that he concerned his household in his choice to franchise. It is a vital step. Franchising a enterprise is a giant dedication, and everybody must be on board and know the influence of the brand new enterprise on them, together with each the additional onerous work andlong-term advantages. This led Hutzel to make a totally balanced choice. 

His gold nugget of recommendation to share with others contemplating franchising was to commit to win it doesn’t matter what. The work is difficult at occasions, however they made the choice to burn the bridges and win and by no means surrender. So when issues get powerful, lean on your loved ones and your crew, rally the troops and hold marching on. 

Associated: Learn how to Scale Your Coaching with Video and Studying Administration Programs

Register now for half two of “Franchising Your Enterprise” webinar collection, titled “Constructing Your Franchise Group,” on April 5. We will discover the constructing strategy of that transitions a enterprise mannequin right into a franchise alternative. And take heed to the corresponding podcast with Mike Hutzel.

You may also study extra about our Entrepreneur Franchise Advisors program or schedule your free franchising session right here.  

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