September 24, 2021

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How This Tequila Model Launched a Profitable Product on the Outset of the Pandemic

Mexican PGA golfer Abraham Ancer and Mexican entrepreneur Aron Marquez joined forces to create Flecha Azul Tequila.

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Two pals who share a love for tequila got here collectively and created a premium product to supply the world. 

Mexican PGA golfer Abraham Ancer and Mexican entrepreneur Aron Marquez joined forces to create Flecha Azul Tequila, which is rooted of their love for Mexican tradition. It is a tequila meant to get rid of the stigma that one of the simplest ways to eat tequila is with salt and lime. In truth, a high-quality tequila is supposed to be sipped. The corporate takes the care to offer the extra step to take away the pit of the piña, which is the a part of the agave plant that makes tequila bitter.

Whereas the corporate had 5 expressions of tequila able to launch in March 2020, the pandemic modified its plans very quickly as its launch celebration and all occasions had been cancelled. Understanding they needed to pivot their advertising technique throughout their launch they created a brand new advertising technique that focussed on social media.

Tequila is the fastest-growing liquor on the planet, and making an attempt to deliver a brand new tequila to market throughout a pandemic the place the ingredient of contact, style and scent can be eradicated from the product launch made it troublesome to launch tequila within the conventional manner. To take a brand new tequila to market with out these essential parts can be a monetary threat to the brand new model.

Flecha Azul Tequila centered on these three parts when bringing its merchandise to market:

1. Pivoting the advertising technique

An important key in efficiently launching the brand new product to market throughout unsure occasions was the power to pivot their technique shortly and attain their clients via social media methods. The corporate was capable of construct relationships with clients via social media engagement and demonstrating the quantity of care they’d for the shoppers.

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2. Managing manufacturing prices

With the fluctuating prices of agave, it was essential to handle the revenue line of the enterprise to make sure the prices don’t run too excessive and dip into income an excessive amount of. By watching the worth of agave, shopping for at a lower cost was important to not lower into revenue margins an excessive amount of.

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3. Creating beneficial partnerships

Partnerships with eating places and suppliers are useful for selling your product and serving it to purchasers. The extra persons are uncovered to the product, the extra seemingly they are going to develop into common clients. Guaranteeing you’ve constructive working relationships along with your companions helps make sure the visibility of your product of their eating places.

After a social media launch and having the product within the market for over a 12 months now within the states of Texas and Georgia, Flecha Azul Tequila is increasing to 48 further states and Canada by the autumn of 2021.

Each motion you soak up what you are promoting will have an effect on your backside line. For Flecha Azul Tequila, creating a brand new advertising technique with its company, Visionary Playground, helped make them a extra worthwhile and profitable enterprise. 

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