Opinions expressed by Entrepreneur contributors are their very own.
I by no means thought my ardour for advertising and marketing would translate into my position as CEO and co-founder of my very own firm. I’ve all the time been pushed by participating with others and channeling my creativity from ideas to creation. A lot to my shock, although, my expertise as a marketer has had a powerful affect on my entrepreneurial journey.
Over time, I’ve held many alternative advertising and marketing roles, from operating technique for digital advertising and marketing companies to main the advertising and marketing groups of worldwide B2B manufacturers. My final place earlier than founding Casted was because the VP of brand name and content material at world SaaS enterprise, Emarsys, which has since been acquired by SAP. Throughout my time there, I found the ability of podcasting, which influenced me to utterly rethink the way in which our advertising and marketing group leveraged audio and video content material inside our technique.