That is the way to leverage podcasting as a low-budget advertising software.
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I’ve been on over 75 podcasts up to now yr, sharing my story about MASAMI, the clear premium haircare model I co-founded in February 2020. That is proper, 75 and counting!
Whereas being a visitor on podcasts could seem troublesome and intimidating, I am right here to inform you that it is really fairly straightforward. There are numerous benefits to incorporating podcasts in your advertising plan. First, podcasts are an effective way to inform a holistic model story (a lot tougher to do with digital advertisements and our brief consideration span).
Good podcasts are like binge-worthy Netflix reveals — when you locate one you’re keen on, you are prone to hearken to all the earlier episodes. The great thing about podcasts is that they’re evergreen, so they’re discoverable lengthy after you document the episodes.
Moreover, podcasts may give individuals a way of the individuals behind the enterprise — transparency has develop into a mandate as of late as individuals need to perceive the founders, their values and their story. Podcasts are additionally an awesome supply of content material. You may get long-form content material that you need to use in your social channels (and if the podcast can be video, you possibly can submit it on YouTube). It’s also possible to take snippets and soundbites to push out throughout Instagram, LinkedIn, Fb and Twitter. Lastly, the various search engines will love the content material — which helps your search engine optimisation.
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The right way to discover alternatives to be on a podcast
So, how do you go about being a visitor? Step one to being a visitor is knowing what you possibly can comfortably (and expertly) have a dialog about. For me, matters embrace launching a enterprise, model positioning, juggling youngsters and work, clear magnificence, haircare, wellness, feminine empowerment, advertising ideas, management recommendation and profession pivots. Fortunately, there are a great deal of podcasts on all of those matters and the numbers continue to grow. The truth is, practically 900,000 podcasts launched globally in 2020.
Subsequent, you want to pitch your self to podcast hosts. Thankfully, this is not as laborious because it appears. Many podcasts have web sites the place you possibly can submit an software to be a visitor. A lot of podcasts additionally depend on networking and communities corresponding to Fb teams to search out visitor. Poddit has a “Discover a visitor, Be a visitor” Fb group you possibly can be a part of. You may see the “asks” by podcasts hosts for visitors to discuss particular matters. You might be positive to search out ones which are related to you. It’s also possible to submit your “Be a visitor” profile and see who’s keen on having you on their podcast.
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The right way to put together on your podcast interview
You simply received accepted to your first podcast. Congrats! Listed here are a number of tricks to ensure you’re ready:
- Be conversational. Have enjoyable. Keep in mind that in the event you say one thing you would like you hadn’t, or you’re fumbling for phrases, most podcast hosts can edit it out. A number of hosts will do a pre-podcast name to go over the interview format, the questions or simply get to know one another. You possibly can at all times provide up particular questions for the host to ask too. Total, it is actually about ensuring you are snug so you possibly can have a pure and natural dialog.
- Know your materials and be ready to share examples and particulars. Whereas high-level recommendation will be useful, I’ve discovered that the extra granular the ideas, the extra individuals discover them helpful. Do not be afraid to share instruments, manufacturers and companions which have labored for you. Likelihood is they may work for another person too.
- Get the tech stuff proper. If you do not have a high quality mic and headphones, now could be the time to speculate. Make sure that your lighting is sweet in case you are being videotaped as properly. Remember to search out someplace quiet the place you will not be disturbed (as charming as your canine could also be, it isn’t nice to listen to her or him in your podcast). And remember to show off pc or telephone notifications.
That is it! See, it is actually not so laborious. You may discover that it will get simpler and simpler the extra you do. The hot button is to simply get began. You may be blissful that you have unlocked a completely new storytelling channel for what you are promoting.
Associated: The right way to Create Your Personal Profitable Podcast | PCMag