September 24, 2021

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How a Love Story Impressed this 86-Yr-Outdated Wine Firm

Vittorio Marzotto of Santa Margherita USA talks about his household winery forward of Nationwide Chianti Day.

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Friday, September third marks Nationwide Chianti Day. Vittorio Marzotto of Santa Margherita USA sat down with Jessica Abo to share his household’s historical past, the winery and firm’s future and his recommendation for different family-run operations.

Jessica Abo: Take us again to the start. How did a love story encourage your loved ones’s enterprise? 

Vittorio Marzotto: The household historical past began in 1935, when my great-grandfather, Gaetano Marzotto, dreamed of nature, folks and expertise working in synergy and his dream got here to life when he started revitalizing an deserted land within the Venetian countryside that he selected as a productive soil for agriculture. It wanted reclaiming, so he put loads of effort into that, and he nailed it. Such an aspirational place may solely bear one title, his spouse’s title, Margherita, therefore the title Santa Margherita.

How has social duty and sustainability performed a task in your loved ones enterprise over time?

Gaetano’s imaginative and prescient that we proceed right now was to respect the land for the standard of the product that goes into the glass and the individuals who work the land and who’ve the fervour. In a number of phrases, he was very dedicated to offering a livelihood to his staff and contributing to their high quality of life by constructing a hospital, a college and trip houses the place the workers may take their households to loosen up and luxuriate in.

On the environmental aspect, we had been working with sustainable practices even earlier than the time period was created. We did issues like decreasing the extent of chemical compounds within the vineyards and decreasing the CO2 footprint all through the glass manufacturing, from the container for the bottle to the precise bottle of wine. He constructed a manufacturing facility, a glass producer, a stone’s throw away from the vineyard.

How do you assume folks, nature and expertise play a task within the firm 86 years later?

Custom at Santa Margherita has at all times been on the innovative of wine-making, however right now we actually wish to grow to be a pioneer in the case of vitality financial savings with decreasing carbon emissions, in addition to water preservation. Photo voltaic panels enable the vineyard to be self-sufficient by way of vitality. We additionally constructed a biomass energy plant that recycles renewable vitality from the sediments of agriculture. We’ve loads of practices in our wine-making: no chemical compounds, no animal brokers. We’ve water conservation methods within the area, within the vineyards and within the cellar.

Your loved ones determined to discovered Nationwide Chianti day. What did that course of contain?

That you must apply initially to the Nationwide Day Calendar and write an essay on why you wish to have a nationwide day. It is extremely uncommon to get a seat on the desk. Solely 15 days are open yearly. We had been fortunate sufficient final yr to have Nationwide Chianti Day authorised. For the primary yr, and now yearly, on the primary Friday of September, we will probably be celebrating Nationwide Chianti Day.

You’ve gotten a number of relations who’re working for the corporate. What recommendation do you have got for different entrepreneurs who’re working family-owned companies?

My recommendation is to speak with one another as a lot as you can. My household’s ardour, dedication, time and energy to work collectively are the important components to our success. We always remember what our great-grandfather advised us concerning the imaginative and prescient and the ideas that we should commit and sustain right now.

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