How an Iowa Bakery Proprietor Constructed a Franchise From Scratch

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The unique Scratch Cupcakery storefront opened its doorways in 2010 as a part of the historic Cedar Falls, Iowa downtown Predominant Avenue district. Founder Natalie Brown’s self-professed, lifelong love for baking and making individuals smile has helped her enterprise develop exponentially since then. Scratch now has storefronts in 4 Iowa cities (Cedar Falls, Waterloo, Coralville and West Des Moines) and employs greater than 150 individuals, and has a prescence in 150 cities throughout Iowa and Illinois with Scratch Curbside service. As its web site notes, “Issues are continuously evolving right here and also you by no means know what we have up our sleeves!” 

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Brown’s exemplifies what it means to be a profitable Predominant Avenue entrepreneur, which is why we spoke together with her concerning the historical past of her enterprise and its future outlook.

Inform us concerning the very beginnings of what turned Scratch Cupcakery.

Once I graduated from highschool, I began a catering enterprise out of the basement kitchen in my dwelling however nonetheless had a full-time job.   I discovered myself in a season of discontent early in 2010 and determined to open Scratch in a